Zero Waste Living Lab

using the power of social entrepreneurship to radically reduce plastic waste in Indonesia (and beyond)

Our mission

There is a significant momentum for the Zero Waste Living Lab in Indonesia as the country is the second biggest leakage point of plastic into the ocean, but also shows promising initiatives within the zero waste movement.

Our mission is to develop this market for zero waste consumption and enable a radically more sustainable consumption paradigm.
Starting in november 2018, we strive to achieve this by creating multiple new business models that enable large groups of consumers to purchase products without single-use plastics. We ignite the spark and invite market participants to join forces to building this lasting change. We focus on two regions, Bandung and Surabaya, to become zero-waste showcases first. Building on that experience and proof, we replicate the concepts all over Indonesia and beyond.

Join us to make zero waste
the new normal.

Our way forward

The Zero Waste Living Lab is a 3-year market development program to ideate, test and build small scale initiatives and enable them to strive on a larger scale. In the Zero Waste Living Lab we build upon the already existing landscape of zero-waste actors to develop and scale the market in Indonesia.

We employ three main strategies

existing Indonesian alternative delivery systems (early stage business models)

successful business models
from abroad to Indonesia

new business models to create a strong market movement of alternative delivery solutions

Together is more

We believe that partnerships are crucial to realizing the big impact we are aiming for. So we are looking for organizations, governments, experts, entrepreneurs and funders that have the passion and drive to join us on this journey.

Are you interested in creating this new zero waste consumption paradigm together?
Get in touch and let’s see how we can work together.

Michiel Elich, CEO I

Sanderine van Odijk, Plastics Program Lead

Anne Poggenpohl, Venture Builder

Anindya Sekarnagri, Engagement Manager

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